Case Study: Vancouver Bullion & Currency Exchange achieves higher-quality Google Ads leads with Ollo Metrics

VBCE boosts Google CTR by 48.4% with Ollo Metrics

Vancouver Bullion & Currency Exchange (VBCE) faced the challenge of expanding its reach among clients in British Columbia with recurring foreign exchange needs. To meet this objective, their fractional CMO partner brought in Ollo Metrics to develop and implement a multi-channel digital media campaign aimed at attracting and converting high-value clients.

Ollo Metrics solved this by creating personalized, SEO-friendly web pages and running targeted ad campaigns across search and social channels. The results were significant, including a 48.4% increase in Google CTR and a 3.8% increase in Google Ads conversion rate, which led to the generation of higher-quality leads for VBCE.

Vancouver Bullion & Currency Exchange (vbce)