Case Study: Vacation Newport nearly triples ROAS with Ollo Metrics

Vacation Newport nearly triples ROAS in two years with Ollo Metrics

Vacation Newport, an independent hospitality group, faced challenges with heavy reliance on online travel agencies (OTAs), poor campaign tracking, and an unclear link between marketing spend and direct bookings. They partnered with Ollo Metrics to build a smarter digital strategy and gain control over their booking revenue.

Ollo Metrics implemented a solution that included integrating WebRezPro with Google Analytics 4 for revenue tracking, restructuring Google Ads for the full customer journey, and launching local SEO campaigns. As a result, Vacation Newport nearly tripled its Return on Ad Spend with a 168% increase and doubled its booking rate within two years, without increasing its ad budget.

Vacation Newport