Case Study: Trailside Physio increases appointment bookings by 137% with Ollo Metrics

Trailside Physio increases appointment bookings 137% with Ollo Metrics

Trailside Physio, a physiotherapy clinic network in British Columbia, faced challenges in creating a predictable patient-acquisition strategy amidst growing competition. They needed to increase online appointment bookings, balance demand across their three locations, and get new therapists busy quickly. They partnered with Ollo Metrics to implement a solution that included advanced analytics and paid media strategies.

Ollo Metrics implemented a data-first marketing framework for Trailside Physio. This included integrating JaneApp with Google Analytics for precise tracking of online bookings and phone calls, creating location and therapy-specific media plans, and launching Google Performance Max campaigns. As a result, Trailside Physio achieved a 137% increase in appointment bookings, a 42.1% increase in ROAS, and a 25.7% decrease in cost per website conversion.

Trailside Physio