Case Study: Sömn Home drives ecommerce growth with Ollo Metrics

Sömn Home boosts Meta revenue 87% with Ollo Metrics

Sömn Home, a premium bedding brand, faced a challenge with stagnant growth from its basic Meta campaigns. They partnered with the vendor Ollo Metrics to replace their ad-hoc paid social efforts with a structured, full-funnel strategy aimed at improving engagement and creating a more reliable path to conversion.

Ollo Metrics implemented a full-funnel Meta approach for Sömn, which included Advantage+ prospecting campaigns, dynamic creative, and segmented retargeting. This solution delivered significant results, including an 87% increase in ad revenue and an 83% increase in Return on Ad Spend (ROAS). The campaign also drove a 61% higher click-through rate and 26% more purchases, establishing a sustainable growth engine for the brand.

Sömn Home