Case Study: Resurgens Orthopaedics boosts online appointment bookings with Ollo Metrics

Resurgens Orthopaedics boosts digital calls 28.7% with Ollo Metrics

Resurgens Orthopaedics, a large orthopedic practice with over 100 physicians and 24 locations in the Metro Atlanta area, struggled to find a digital marketing agency capable of managing its expansive and complex needs across multiple locations and services. They initially contacted Ollo Metrics to manage their Google Search ads but soon required a more comprehensive solution to increase online appointment bookings.

Ollo Metrics implemented an integrated digital marketing strategy that included competitor keyword research, continual optimization of ad spend and targeting, conversion tracking, and a custom performance dashboard. The vendor also created and implemented a programmatic ad strategy. As a result, Resurgens saw a 28.7% year-over-year increase in digital calls for appointments, a 33.6% increase in click-through rate, and a 32% reduction in cost per conversion.

Resurgens Orthopaedics