Case Study: Penfolds Roofing & Solar boosts online leads with Ollo Metrics

Penfolds Roofing & Solar increases conversion rate by 278% with Ollo Metrics

Penfolds Roofing & Solar, an established roofing and solar panel installation company, sought to complement its traditional referral and advertising efforts by finding new customers through digital marketing. The challenge was to leverage their strong brand reputation to effectively reach their target audience online. They partnered with digital marketing vendor Ollo Metrics to help build a tangible measurement technique and improve their campaign performance.

Ollo Metrics implemented a solution that included setting up proper conversion tracking, continuous A/B testing on ads and landing pages, and restructuring their Google, Facebook, and Microsoft Ads campaigns. This strategy yielded significant results for the customer, including a 74.56% decrease in cost per conversion for non-branded Google Ads and a 278% increase in the website's overall conversion rate, dramatically improving the effectiveness of their digital advertising spend.

Penfolds Roofing & Solar