Case Study: Pacific Sands Beach Resort boosts online bookings with Ollo Metrics

Pacific Sands Beach Resort increases online bookings by 23% with Ollo Metrics

Pacific Sands Beach Resort was struggling to maintain online bookings during its off-season because its analytics setup could not track data from its WebRezPro booking system in Google Analytics or its ad platforms. This lack of visibility prevented them from effectively reaching their target audience with profitable offers. Ollo Metrics was engaged to address this challenge.

Ollo Metrics built a custom integration to measure dynamic booking values and revamped the resort's digital marketing strategy. This included conducting keyword research, restructuring campaigns across Google and Meta platforms, and implementing rigorous ad testing. As a result, Pacific Sands saw a 22% increase in website sessions, a 19% increase in conversion rate, a 23% increase in online bookings, and a 29% increase in online revenue.

Pacific Sands Beach Resort