Case Study: Hubly achieves predictable customer acquisition with Ollo Metrics

Hubly increases trial sign-ups and demo requests by 88.5% with Ollo Metrics

Hubly, a SaaS company for financial advisory teams, faced the challenge of shifting to a product-led growth model after restructuring. With no internal marketing team and a constrained budget, their existing high-cost acquisition channels were underperforming. They partnered with Ollo Metrics to build a scalable, data-driven customer acquisition strategy with limited historical data and high initial cost-per-lead.

Ollo Metrics implemented a full-funnel digital strategy using Google Ads across Search, Display, and YouTube, as well as LinkedIn for founder-led testing. The solution included AI-generated video content and rapid A/B testing of ads and landing pages. This approach resulted in an 88.5% growth in trial sign-ups, a 41% reduction in cost per lead, and over 290,000 impressions in a single month. Ollo Metrics provided Hubly with a predictable lead generation system that positioned the company for a successful acquisition.

Hubly