Case Study: Firecircle achieves stronger applicant growth with Ollo Metrics' Google Ads, Meta Ads and quiz funnel strategy

Firecircle boosts website conversion rate 85.1% with Ollo Metrics

Firecircle, an entrepreneurship training provider for Canadian tourism and hospitality businesses, needed a comprehensive go-to-market strategy to launch their new Transition to Tourism Entrepreneurship program. Their challenge was to establish their relatively unknown brand and convert prospects into qualified applicants. Ollo Metrics worked with them to design a customer journey that would pre-qualify candidates.

Ollo Metrics implemented a solution involving a full-funnel advertising campaign leveraging Google Ads and Meta Ads, which included creating quizzes and intake forms for data capture and applications. The results were significant, with a 26.5x return on ad spend from Google Ads and an 11.6x return from Meta Ads. The campaign also achieved an 85.1% increase in website conversion rate and a 48.16% increase in Google Search click-through rate.

Firecircle