Case Study: Echo Valley Ranch boosts website traffic and conversions with Ollo Metrics

Echo Valley Ranch boosts new user traffic 43.68% with Ollo Metrics

Echo Valley Ranch, an eco-luxury ranch, faced the challenge of pivoting its business model and finding a new target audience after reducing guest capacity due to the Covid-19 pandemic. They engaged the vendor Ollo Metrics to optimize their paid digital marketing efforts on Facebook and Google Ads to advertise their new luxury, all-inclusive experiences.

Ollo Metrics implemented a solution involving detailed competitor research, campaign restructuring, and continuous creative optimization. The results were significant, including a 43.68% increase in new website traffic year-over-year, a 241.15% increase in Google Search click-through rate, and a 107.49% increase in Return on Ad Spend for Google Ads.

Echo Valley Ranch