Case Study: CEFA Franchise boosts qualified leads and cuts cost per lead with Ollo Metrics

A Ollo Metrics Case Study

CEFA Franchise boosts qualified leads by 163% with Ollo Metrics

CEFA (Core Education & Fine Arts) Franchise, a leading Canadian education franchise, faced a challenge with an insufficient number of qualified marketing leads. They partnered with Ollo Metrics to optimize their paid advertising and improve both the quantity and quality of their leads.

Ollo Metrics implemented a full-funnel strategy, tailoring ad campaigns across Google, Facebook, and LinkedIn. Through continual testing and optimization, they significantly increased qualified leads while reducing costs. The results included a 163% increase in Google Ads leads and a 44% average reduction in cost per lead across all platforms.


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