Case Study: Capilano University increases online conversions with Ollo Metrics

Capilano University increases website conversions by 119% with Ollo Metrics

Capilano University, a public university in Canada, faced challenges in driving online conversions for its student recruitment events during the shift to remote learning caused by the Covid-19 pandemic. They partnered with vendor Ollo Metrics to manage their digital marketing, including paid digital ads and conversion rate optimization, to address this new approach needed for their marketing campaigns.

Ollo Metrics solved this by implementing a full-funnel strategy that included intensive research, campaign optimization, and continuous creative testing. The solution led to a 119% increase in primary website conversions and a 51% decrease in cost per conversion for Capilano University, demonstrating the significant impact of Ollo Metrics' work.

Capilano University