Case Study: a Canadian criminal defence law firm increases conversions by 415% with Ollo Metrics

Canadian Criminal Defence Law Firm increases conversions 415% with Ollo Metrics

A Canadian criminal defence law firm faced the challenge of a high cost-per-lead, which was impacting its profitability. The firm partnered with Ollo Metrics to revamp its digital marketing strategy and reach a more qualified audience for its services.

Ollo Metrics solved this by restructuring Google Ads campaigns, conducting thorough keyword research, and utilizing Performance Max Ads to optimize for conversions. Their efforts resulted in a remarkable 415% increase in conversions and a significant 82% decrease in both cost-per-click and cost-per-lead for the law firm.