Case Study: bc211 boosts website conversions with Ollo Metrics' Google Ads Grant optimization

bc211 boosts website conversions by 16,745% with Ollo Metrics

bc211, a non-profit society that connects people to community and health resources, was not fully utilizing their allocated Google Ads Grant budget. They reached out to vendor Ollo Metrics to help optimize their Google Ads campaigns to take better advantage of the total grant amount.

Ollo Metrics solved this through competitor keyword research, continual optimization of ad spend and targeting, and implementing conversion tracking. The results were dramatic, including a 676% increase in budget utilization, a 268% increase in clicks to the website, and a massive 16,745% increase in website conversions.

Bc211