Case Study: Bank of America achieves modernized campus recruiting and faster, more diverse hires with Oleeo

Transforming Campus Recruiting To Be Fit For The 21st Century

Bank of America engaged Oleeo to digitally transform its campus recruiting across four priorities: deliver a better candidate experience, reach more and more diverse candidates, speed up time-to-offer, and reduce unconscious bias to make assessment more consistent. The bank needed to combine its high-touch physical presence with a stronger virtual strategy and a single global approach to applications to compete with tech firms and other employers for early talent.

Oleeo implemented its Recruiting Enablement Platform and a multi‑faceted virtual program — centralizing the ATS globally, building a content library, running 30 webcasts for 5,000+ students, and piloting first‑round mobile video interviews. The initiative cut time‑to‑hire from several months to about four–five weeks, increased overall candidate screening by 22%, and boosted outreach to underrepresented groups (female +28%, Black/African American +32%, Hispanic +57%). The work also improved process consistency, elevated the value of virtual engagement, and earned Oleeo and Bank of America a Brandon Hall Excellence Award.

Bank of America