Case Study: The Hearing Place boosts website engagement and appointment requests with Old Town Media

The Hearing Place increases website visitors 50.83% with Old Town Media

Old Town Media partnered with The Hearing Place, an independent audiology practice in Colorado, which sought to better position its brand and highlight its premium patient experience compared to competitors. The challenge was to shift the marketing focus away from hearing aid technology and instead emphasize the emotional benefits and life improvements that come with better hearing.

OTM implemented a multimedia storytelling approach, creating a long-form brand video and integrating the "because hearing means more" theme across full-funnel marketing efforts and a redesigned website. This was complemented by an experiential design project to revamp the practice's physical offices. As a result, Old Town Media helped achieve a 50.83% increase in website visitors, an 82% rise in page views, and a 19% increase in average session duration, alongside more online appointment requests and greater social media engagement.

The Hearing Place