Case Study: StaffScapes boosts form fills and website conversions with Old Town Media

StaffScapes boosts form fills by 129% with Old Town Media

StaffScapes, a Colorado-based Professional Employer Organization (PEO), faced challenges scaling due to disjointed marketing efforts, low brand visibility, and a lack of sales infrastructure. These issues prevented them from building a steady pipeline of qualified leads in the competitive regional market. They turned to Old Town Media for strategic guidance and execution to address this problem.

Old Town Media implemented a comprehensive solution for StaffScapes, beginning with strategic messaging and a 12-month go-to-market plan. Their approach included SEO enhancements, Account-Based Marketing (ABM), and targeted digital ads. The results were significant, yielding a 129% increase in form fills and a 36% increase in website conversion rate, dramatically elevating the client's brand presence and creating a proactive lead generation system.

StaffScapes