Case Study: Roche Constructors stands out at career fairs with Old Town Media’s recruitment campaign

Roche Constructors stands out at two career fairs with Old Town Media

Roche Constructors, a construction firm operating in multiple states, partnered with the marketing agency Old Town Media (OTM) to address a recruitment challenge. After pandemic restrictions limited their presence at in-person career fairs, they needed a standout strategy to attract talent for their 2021 return to these events.

Old Town Media created a comprehensive recruitment campaign blending physical and digital storytelling. The solution included a recruitment video, human-centric display materials, and printed handouts with QR codes linking directly to application pages. The vendor's work resulted in a highly successful and eye-catching career fair booth for Roche Constructors, who were so pleased they ordered a duplicate set of materials for use at another office location.

Roche Constructors