Case Study: Rancho Sahuarita boosts anniversary campaign traffic with Old Town Media

Rancho Sahuarita boosts website traffic 56.85% with Old Town Media

Rancho Sahuarita, an award-winning master-planned community in Southern Arizona, engaged their longtime marketing partner Old Town Media (OTM) to create a campaign for their 20th anniversary. Their challenge was to celebrate the community's history while also generating excitement for the future and a new home sales push for their two newest communities.

Old Town Media developed a comprehensive "20 Years of Community" campaign through a strategy creation project. The solution included public relations, community outreach, and organic and paid social media, all supported by on-site photography and videography. The results were significant, with the campaign driving a 56.85% year-over-year increase in website traffic. The dedicated anniversary page received over 1,000 views with an average time on page of more than 90 seconds, and OTM captured valuable visual assets for future marketing use.

Rancho Sahuarita