Case Study: Let It Shine Inc builds a strong employment brand and candidate pipeline with Old Town Media

Let It Shine Inc builds a stronger hiring pipeline with Old Town Media, driving 243 applications and 22% ideal candidates

Let It Shine Inc., a professional cleaning service, partnered with Old Town Media to address a significant recruitment challenge. Their goal was to build an employment brand that could effectively attract goal-oriented individuals seeking flexible, reliable income in a competitive gig economy.

Old Town Media developed a comprehensive "Goal-Getter" employment branding and recruitment strategy. This included a targeted narrative and an online Savings Goal Calculator to generate leads. They also enabled HubSpot to manage the hiring process. The solution resulted in 243 employee applications, with 22% matching their ideal candidate profile, establishing a strong talent pipeline.

Let It Shine Inc