Case Study: Karrikins Group launches the Alignment Institute with Old Town Media

Karrikins Group launches Alignment Institute in 8 weeks with Old Town Media

Karrikins Group, a firm that helps senior leaders and teams close the gap between ideas and execution, partnered with Old Town Media to launch their new resource, the Alignment Institute. They required assistance with brand messaging, visuals, and a go-to-market strategy to position their new cohort-based programs for leaders and teams.

Old Town Media created the brand story, a new website focused on SEO, and a comprehensive inbound marketing strategy incorporating multimedia content. The solution was successfully launched within eight weeks. The measurable result was that the initial October 2021 cohort was filled with 35 leaders from a single organization. Old Town Media continues to provide ongoing inbound marketing services to Karrikins Group.

Karrikins Group