Case Study: Karrikins Group Builds a Scalable Marketing Engine with Old Town Media

Karrikins Group boosts organic traffic 35% with Old Town Media

Karrikins Group, a global consulting firm, faced challenges in scaling their marketing efforts due to an overreliance on referrals, low website traffic, and a lack of inbound leads. They partnered with vendor Old Town Media, which used its Path to Growth® methodology to diagnose these issues and build a more intentional and scalable marketing engine.

The solution implemented by Old Town Media included strategic positioning, thought leadership content, ABM, and SEO-focused website development. This resulted in a 35% year-over-year increase in organic website traffic and a significant shift in their sales pipeline, with 47.88% of it being attributed to net new business.

Karrikins Group