Case Study: Colorado Roofing Association achieves 50% more organic traffic with Old Town Media

Colorado Roofing Association drives 50% more organic traffic with Old Town Media

The Colorado Roofing Association (CRA) faced the challenge of making its extensive but outdated and fragmented website content more accessible. Their goal was to increase visibility with homeowners and commercial building owners searching for reliable roofing information online, while also better showcasing their member contractors and establishing themselves as a trusted industry authority. They partnered with Old Town Media to develop a new SEO and content strategy.

Old Town Media implemented a pillar page and content cluster strategy, creating comprehensive resource hubs on high-value topics and refreshing existing content with new keywords and internal links. This solution organized the site and made it far more useful for both audiences. The results were significant, including a 50% year-over-year increase in organic search traffic and an 87% increase in conversions to their Member Directory page, successfully positioning the CRA as a public-facing industry authority.

Colorado Roofing Association