Case Study: Breeze Thru Car Wash improves member engagement and communication with Old Town Media

Breeze Thru Car Wash engages 21 members in 5 focus groups with Old Town Media

Old Town Media (OTM) partnered with Breeze Thru Car Wash, a regional chain with 14 locations, which sought to better understand its long-term Unlimited Wash Pass members to shape new business objectives and improve the customer experience.

OTM designed and conducted five in-person focus groups across key markets, gathering deep feedback from members. Based on the insights, OTM provided strategic recommendations which led Breeze Thru to revamp its communication strategies across social media, email, and on-site signage, and to launch targeted marketing campaigns like text promotions for retail customers and extended email nurture sequences. These efforts refined how membership benefits are communicated and initiated new strategies to convert non-members.

Breeze Thru Car Wash