Case Study: Breeze Thru Car Wash improves customer loyalty and sign-ups with Old Town Media

Breeze Thru Car Wash aligns customer journey in 4 weeks with Old Town Media

Old Town Media worked with Breeze Thru Car Wash to address a challenge in customer experience alignment. As the company grew and opened new locations, its leadership needed to connect its marketing, operations, and customer service teams around a single, cohesive customer journey to reduce churn and improve the sign-up process.

The solution from Old Town Media was a series of four in-person customer journey mapping workshops. This process brought the client's leadership together to build a shared view of the customer experience, which resulted in a strategic roadmap. The outcomes included full cross-departmental alignment, the identification of key friction points, and the development of a clearer online sign-up strategy and stronger follow-up communication.

Breeze Thru Car Wash