Case Study: The Yeatman Team builds a bold, knowledge-rich real estate brand with The Old State

The Yeatman Team launches a bold brand and website with The Old State

The Yeatman Team, a real estate group, wanted to differentiate itself by empowering home buyers with extensive knowledge about the purchasing process. They approached The Old State to help them create a new and bold brand identity that reflected this unique, transparent approach.

The Old State provided a comprehensive suite of services including brand strategy, logo family design, brand standards, business collateral, and print design. Crucially, they also designed and developed a website that encapsulated the customer's knowledge-centric mission while incorporating standard real estate tools like a property map search. This solution successfully positioned The Yeatman Team as a truth-telling, integrity-focused real estate partner.

The Yeatman Team