The Old State
206 Case Studies
A The Old State Case Study
Stone Creek Ranch, a world-class hunting ranch in Texas, contacted The Old State for help standing out in the oversaturated trophy hunting market. Their challenge was to refresh their website and branding to better highlight their top-tier services and unmatched hospitality to attract both new and returning hunters.
The Old State implemented a comprehensive solution including a website redesign, new branding strategy, and a multi-faceted marketing program with paid search, SEO optimization, and a newsletter. This approach successfully emphasized the ranch's unique blend of rugged outdoor experiences and comfort. The work resulted in a significant increase in web traffic and enhanced the ranch's image, with measurable improvements including a 23.6% increase in impressions and a 47.9% improvement in clicks.