Case Study: Steelcase Organizes CRM and Digital Marketing with The Old State

Steelcase modernizes CRM and digital marketing with The Old State

Steelcase, a well-established furniture and workspaces brand, faced the challenge of organizing its substantial customer database and realigning its marketing goals. The company needed to migrate its data to a modernized CRM system and develop an updated digital marketing strategy. The Old State was brought in to address these challenges.

The Old State provisioned and set up a new HubSpot account for Steelcase, migrating their data as a certified partner. Beyond the CRM implementation, The Old State created a new strategic playbook for inbound digital marketing, which included marketing persona creation and integrated email workflows. As a result, Steelcase was positioned to make better-informed marketing decisions and drive growth with its newly organized systems.

Steelcase