The Old State
206 Case Studies
A The Old State Case Study
Starbuck Whitetails, a leading Texas whitetail breeding and hunting operation, wanted to modernize its online presence with a new, user-friendly website to keep pace with new technology. They engaged The Old State to achieve this goal and create a site that would serve their on-the-go clientele.
The Old State designed and built a fully responsive website that allows for easy navigation on any device. The solution included HD videos and detailed pedigrees for each breeding buck. A key feature was the integration of a custom e-commerce shop, an industry first, enabling online sales of stocker bucks, genetics, and merchandise. The Old State also implemented its Governor platform, giving Starbuck Whitetails the ability to manage their own content. The result is an industry-leading website and e-commerce solution that enhances their customer engagement.