Case Study: Smith System boosts digital marketing results with The Old State

Smith System boosts ROAS over 4,400% with The Old State

Smith System, an educational furniture company with a long-standing reputation, faced the challenge of expanding its reach to a larger yet targeted audience after being acquired by Steelcase. They also required assistance in setting up a new CRM system. To address this, they partnered with The Old State for a comprehensive digital marketing solution.

The Old State developed a detailed digital marketing strategy playbook and implemented a new HubSpot CRM for Smith System, migrating their data from Salesforce and MailChimp. The strategy included inbound marketing, social media, and paid media efforts. The results were highly successful, with The Old State's efforts generating a remarkable 4,455% return on ad spend (ROAS), a 350% increase in catalog requests, and a 30% email open rate, significantly boosting visibility to their target audience.

Smith System