Case Study: SERVPRO cleans up its website experience with The Old State

SERVPRO streamlines 1,900 locations on a redesigned website with The Old State

Servpro, a national leader in the cleaning and restoration industry with over 1,900 franchise locations, faced the challenge of overhauling its aging and disorganized website. The site needed a visual update, a complete technical rebuild, and a user-friendly reorganization of its vast amount of service information. A critical hurdle was ensuring users in emergency situations could find the contact information for their nearest local franchise as quickly as possible. They contacted The Old State to execute this comprehensive website redesign.

The Old State worked with The Buntin Group to design a new site architecture and create a high-fidelity prototype. A key technical solution developed by The Old State was an elegant IP detection system that automatically displays the phone number, address, and details of the user's closest Servpro location in the site header, while still allowing for manual search by zip code. The result was a completely successful website that is not only visually fantastic but also easy to use, making it simple for customers to find services and immediate contact information for their local franchise.

Servpro