Case Study: Salt Insurance achieves a more personalized insurance experience with The Old State

Salt Insurance boosts engagement 50% with The Old State

Salt Insurance is a new insurance startup aiming to break into the saturated Texas insurance market with a personalized and efficient app. Their challenge was to stand out and present themselves as a cool, approachable alternative to traditional providers. They engaged The Old State to help them overcome this market entry barrier.

The Old State developed a comprehensive strategy that included naming, branding, building the marketing website, and designing the app's UI/UX. They also managed ongoing marketing efforts, including PPC and social campaigns. This strategic creative approach delivered a highly tailored experience for users. The Old State's work resulted in a 50% month-over-month increase in engagement and a 25% remarketing conversion rate to new customers, successfully establishing Salt in the competitive space.

Salt Insurance