Case Study: Phillips Forest Products achieves a refreshed brand identity with The Old State

Phillips Forest Products updates its brand after 50+ years with The Old State

Phillips Forest Products, a family-owned lumber company operating for over 50 years, needed to update its brand to better represent its wide variety of products and services. They partnered with The Old State to undertake a comprehensive brand updating initiative.

The Old State executed a brand refresh for the company, modernizing its identity to more effectively communicate its offerings in lumber, custom flooring, and architectural products. While specific metrics are not detailed in the provided text, the case study highlights the successful impact of the updated brand, noting that the work can be viewed in The Old State's portfolio.

Phillips Forest