Case Study: Peloton Commercial Real Estate achieves a culture-driven online presence with The Old State

Peloton Commercial Real Estate launches a photography-driven website with The Old State for 60 team members and 152 properties

Peloton Commercial Real Estate, a prominent full-service commercial real estate firm based in Dallas, faced the challenge of creating a new website that would not only showcase their extensive property portfolio but also authentically embody their unique company culture and values following a recent rebrand. They turned to the vendor, The Old State, for a comprehensive web design and digital strategy solution to address this need.

The Old State implemented a solution beginning with a strategic discovery session to define the website's goals. They developed a visually driven site with extensive sections dedicated to the company's culture, including an overview page with a timeline, community involvement, careers, and a custom, filterable team directory. To achieve outstanding visuals, The Old State conducted multiple photoshoots to capture imagery of all team members and properties. The result was a leading website that successfully displays Peloton's great work and highlights their exceptional team and company culture, effectively communicating their care for employees and clients to the world.

Peloton Commercial Real Estate