Case Study: Lucky Strike achieves a fresh rebrand and successful reopening with The Old State

Lucky Strike boosts reopening revenue 13.5% with The Old State

Lucky Strike, a national bowling and entertainment venue, faced the dual challenge of refreshing its brand image and navigating a safe reopening strategy during the COVID-19 pandemic. The company hired The Old State to help refocus its core messaging around adult play and to make guests feel comfortable returning to its public venues.

The Old State implemented a comprehensive solution that included new brand guidelines, a logo revamp, and a new website. For the immediate reopening need, they created an interim website, a safety video, in-venue signage, and targeted email and social media campaigns. The efforts were extremely successful, resulting in a thoughtful and cohesive brand experience. The reopening campaign specifically generated 42,000 impressions and helped the venue exceed its revenue goal by 13.5%.

Lucky Strike