Case Study: Imperial Construction builds a bold new brand and website with The Old State

Imperial Construction refreshes its brand and website with The Old State, featuring 48 projects and a 3-year website relaunch

Imperial Construction, a well-known construction company in the DFW area, needed a complete brand revitalization and website overhaul. Their existing brand lacked the professional polish that matched the quality of their work, and their website was deemed a "tear-down" requiring a rebuild from scratch. They engaged The Old State to address this challenge and develop a new brand strategy.

The Old State began with a deep-dive brand strategy session to understand Imperial's core values and goals. They devised a new logo and brand system, followed by a complete website revamp that applied the new branding tenets. The result was a bold, sophisticated, and timeless brand identity, including a full suite of logos and print materials, plus a new website. Imperial was so pleased with the outcome that they hired The Old State again three years later for a website refresh, demonstrating the long-term success and satisfaction with the partnership.

Imperial Construction