Case Study: IAC Achieves a Modern Brand Website with The Old State

IAC showcases 150 brands and 10 public companies with The Old State

IAC, a major company-building corporation headquartered in New York City, needed a modern website to showcase its extensive portfolio of over 150 digital brands and products as part of a rebranding effort. Their challenge was to create a fresh, responsive site that effectively represented their managed brands and provided essential tools for investors. They engaged The Old State to design and build this new portfolio website.

The Old State began the project with a strategic phase, meeting with IAC stakeholders to understand user interaction goals. Their design team then created a modern, responsive website that successfully showcases IAC's brands and serves as a useful tool for both potential and current investors seeking information and reporting. The result was a future-ready website that aligns with IAC's new brand identity, successfully meeting their objectives.

IAC