Case Study: Governor streamlines cloud content management with The Old State

Governor boosts lead volume 220% with The Old State

Governor, a cloud-based content management system (CMS), faced the challenge of simplifying its complex and feature-rich platform into an intuitive user experience. The goal was to create a design language that required almost no user training, alongside developing a full white-label capability. The Old State was engaged to help redefine the brand's strategy and visual identity to meet these needs.

The Old State implemented a comprehensive solution that included a rebranding project, a UI/UX upgrade, and a new marketing website. The new visual identity was built on simplicity, featuring an updated logo and a three-color palette that also enabled easy white-label customization. The result was a sleek, intuitive interface that led to incredible outcomes, including a 220% increase in lead volume and a 340% increase in user engagement, positioning Governor to disrupt the stagnant CMS market.

Governor