Case Study: ForgeNow builds a new brand identity and boosts enrollment with The Old State

ForgeNow accelerates enrollment with The Old State

ForgeNow, an adult career training school, faced a significant brand identity challenge. Originally named Tracom, the company was experiencing confusion with another entity sharing the same name, which hindered its growth and marketing efforts. They engaged The Old State to develop a completely new brand identity and to create a robust marketing strategy to increase student enrollment.

The Old State conducted discovery sessions to build a new identity, resulting in the new name ForgeNow, a new logo, and brand standards. They also designed a new website and developed targeted marketing, social media, and digital advertising strategies. Furthermore, The Old State implemented an online portal for students to attend classes and collaborate. As a result, ForgeNow experienced a fast start with increased enrollment, providing a strong springboard for future growth and enabling more adults to change their career paths.

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