Case Study: B&Y Charters achieves a luxury digital experience with The Old State

B&Y Charters optimizes 750 yacht listings with The Old State

B&Y Charters, a luxury yacht charter company, was facing a significant challenge with its outdated online presence. Their website, built on an old Flash framework, was not mobile-compatible and failed to convey the high-end, luxurious experience the brand is known for. This gap between their digital and real-world offerings prompted them to engage The Old State for a comprehensive website redesign and branding solution.

The Old State designed and developed a new, opulent website that utilized large photography and video to capture the feeling of a luxury charter. A major component of their solution involved importing and organizing data for over 750 yachts, for which they built a custom importer tool and a searchable database within HubSpot CRM. The result was a completely transformed customer experience, allowing users to easily search for yachts by price, length, location, and other criteria on any device. The Old State successfully delivered a digital experience that matched the reality of the B&Y brand.

B&Y Charters