Case Study: Big Box Catering achieves a stronger brand and online ordering experience with The Old State

Big Box Catering boosts revenue 20% month-over-month with The Old State

Big Box Catering, a startup founded by operators of two established Dallas restaurants, faced the challenge of bringing its principle of superior-tasting catered food to life. They needed to develop a comprehensive brand package, an online ordering system, and a marketing strategy to gain momentum. They partnered with The Old State for its catering marketing and web design services.

The Old State began with strategy sessions to understand the customer base and sales goals, which drove the creation of the brand identity and a marketing playbook. They then planned and designed a simple, user-friendly online ordering system tailored to the target audience. The result was a unique brand that successfully reached its intended market, leading to a 20% month-over-month revenue growth and a 14% average click-through rate on pay-per-click ads.

Big Box Catering