The Old State
206 Case Studies
A The Old State Case Study
Barbara Cobb launched her company, Barbara Cobb Sun Hats, with the goal of creating stylish, comfortable hats that were sized to fit. Her challenge was to establish a strong online brand and a website that could effectively showcase her products and include a custom hat builder tool, which was essential for allowing customers to design their own unique hats. She engaged The Old State to help bring this vision to life.
The Old State developed a comprehensive brand and website that blended Southern charm with sophistication while maintaining a playful feel. A key part of their solution was the creation of the custom hat builder, which offers users over 100 different fabrics and multiple monogram styles and colors to mix and match. This solution successfully provided Barbara Cobb Sun Hats with a sophisticated and functional online presence to attract and engage customers.