Case Study: American Quarter Horse Association modernizes membership and grows digitally with The Old State

American Quarter Horse Association boosts membership growth with The Old State

The American Quarter Horse Association (AQHA), the world's largest equine breed registry, needed to modernize its membership onboarding process and develop a new digital marketing strategy. The organization turned to The Old State for assistance with marketing automation, social strategy, online advertising, and a new corporate partner strategy to spur growth.

The Old State worked with AQHA to create marketing personas, a marketing playbook, and a social media content calendar. They also completely overhauled the corporate partnerships program. This solution, which included technology improvements and targeted messaging, resulted in increased membership numbers for AQHA. The Old State's efforts successfully positioned the association for continued growth.

American Quarter Horse Association