Case Study: Wool and the Gang achieves 67% more UGC and 24% higher average order value with Olapic

Wool and the Gang - Customer Case Study

Wool and the Gang is a knitted fashion brand that sells DIY knitting and crochet kits and finished pieces while building a global community of makers. They needed an easy way to identify and celebrate members of their knitting network to drive engagement, and they wanted better visual content to boost ecommerce conversions.

They used Olapic to collect UGC via #ShareYourKnits and #MadeUnique and deployed PhotoRank™ to automatically surface the best photos in a “Hang with the Gang” gallery and on product pages. The program now generates over 3,000 UGC items per month (a 67% increase), UGC interactions on product pages are up 6X, visitors who engage with UGC have a 24% higher average order value, and UGC-driven conversions rose 2.6X.

Wool and the Gang