Case Study: Vega achieves 300% UGC growth and 82% higher engagement with Olapic

Vega - Customer Case Study

Vega, a premium clean plant-based nutrition brand, wanted to turn its strong social following into inspiring, conversion-driving content. The company aimed to collect and display authentic user-generated photos to showcase real customers living their “best life,” grow its social audience, maximize the impact of existing brand ambassadors, identify new ambassadors, and boost on-site engagement and sales.

Using Olapic, Vega launched the #BestLifeProject to collect, curate, secure rights for, and display customer photos across its website and marketing channels, and leveraged Olapic’s Ambassadors feature to cultivate loyal, on-brand contributors. The campaign produced a rich UGC library, drove customer acquisition and conversions, and delivered strong results: 82% higher engagement on the campaign landing page, 35% more visits to the flagship product page versus the brand’s previous best month, and a 300% increase in posts (8,200 new images) year-over-year.

Vega

Melanie Roy

Digital Marketing Manager