Case Study: Simple Skincare achieves 5.7× higher CTR to purchase and 10× more content with Olapic

Simple Skincare - Customer Case Study

Simple® Skincare, a Unilever brand known for gentle facial products for all skin types, faced the challenge of building brand awareness and driving trial among consumers who valued authentic, visual social content over traditional branded messaging. To close the content gap and better demonstrate a full skincare regimen, the brand needed more relatable, user-driven assets that resonated with its target audience.

Working with Olapic, Simple® seeded Micellar Cleansing Water to ambassadors and launched the #SimpleContest to encourage real consumer photos, growing its media library from ~50 to 600 images and generating 2,400 contest photos. The shift to higher-quality, lifestyle UGC boosted onsite engagement (5 photos browsed per session), produced a 5.7x increase in CTR to purchase when customers engaged with UGC at retailer sites, and delivered a 10x increase in content per product—helping position Micellar Cleansing Water as a widely awarded and trusted product.

Simple Skincare

Carina Lee

Brand Building Manager