Case Study: Salesforce Commerce Cloud achieves higher conversion and AOV with Olapic

Powering More Engaging and Valuable Ecommerce Experiences through Visual User-Generated Content

Olapic partnered with commerce platform Demandware to help retailers meet the challenge of creating more authentic, seamless online buying experiences as ecommerce grows. Brands needed an easy way to surface visual user‑generated content (UGC) on product pages, make that content shoppable, and measure its impact on engagement and sales.

Olapic links UGC to product feeds, deploys gallery and product‑page widgets, and uses machine learning plus API integrations to serve top‑performing images and capture engagement and revenue analytics. The approach drove measurable gains for clients — Dogeared saw a 24% lift in conversion with purchases tied to UGC and a 22% higher AOV — and is used by 300+ brands, including more than 40 Demandware customers.

Salesforce Commerce Cloud

Zac Cook

Sr. Director, Corporate Development