Case Study: Giggle achieves an 11% sales lift and higher conversions with Olapic

Giggle - Customer Case Study

giggle is a curated baby-products retailer that helps new parents shop confidently by offering healthy, stylish, and innovative items. As the brand grew, giggle needed a way to help customers emotionally connect with products and create a more inspiring, personalized shopping experience to increase engagement and sales across its e-commerce site and marketing channels.

To solve this, giggle integrated Olapic to showcase visual user-generated content across its website, emails and mobile app, encouraging parents to share photos of their children using products. The program boosted results—an 11% lift in sales after UGC interactions, a 2.5% increase in conversions, 25,000 photos collected and 17% product coverage—and is now used in post-purchase emails, campaigns and the mobile app with plans to expand into ads and in-store displays.

Giggle

Shawna Hausman

VP eCommerce & Digital Marketing