Case Study: Crocs achieves increased conversions and customer engagement with Olapic

Crocs - Customer Case Study

Crocs, Inc., a global leader in casual molded footwear, launched its largest global marketing campaign in Spring 2015 to celebrate its iconic clog and encourage fans to share photos using #FindYourFun. The challenge was to engage customers worldwide and turn that social content into authentic, scalable experiences across digital and e-commerce channels.

Working with Olapic since 2015, Crocs streamlined the collection, curation, rights management, and display of user-generated photos, resulting in thousands of images shared, UGC tied to over a thousand products, and a meaningful uplift in returning-customer interaction. The program drove significant increases in conversion rates, average order value, site engagement, and overall revenue.

Crocs

Harvey Bierman

Vice president of E-Commerce Technology and Operations