Case Study: ITV achieves unified global workforce identity management with Okta

UK TV network switches on single identity and access channel to unify and optimise global workforce

ITV, the UK TV network behind a large global workforce and a mix of cloud and on-premises systems, was struggling with identity silos, inconsistent user data, and time-consuming manual access management. To better support provisioning, deprovisioning, and secure access across its distributed organisation, ITV turned to Okta and its Universal Directory, Single Sign-On, and Multi-Factor Authentication capabilities.

Okta helped ITV consolidate identity data, clean up discrepancies across Google Workspace, Active Directory, and HR systems, and roll out a single access portal for employees. The result was a more automated, cloud-aligned identity process, with 10,000+ users using Single Sign-On, 60 applications integrated, and 10,000+ identities managed in Universal Directory, reducing helpdesk friction and improving global access control.

ITV

Leon Topliss

Principal Enterprise Architect